ABOUT ME

Hello! I’m Riley, your go-to content creator, strategist, and the person behind every DM, post, and edit at Soft Serve Socials.

I’m a University of Memphis graduate with a degree in Public Relations. While completing my studies online, I lived in California and dove headfirst into the social media world, blending hands-on experience with a strong foundation in communication, reputation building and multi-media storytelling.

Throughout my career, I’ve worn lots of hats, often multiple at once. I’ve been the influencer, the production assistant, the social media intern, the event coordinator, the brand manager, the short-form video editor, the marketing and brand manager, etc. I’m also the type to write five versions of your Instagram caption, because yes… the tone really does matter.

In the past I have worked with brands like Visit WeHo, The Sunset Strip, MCoBeauty, Level99 Jeans and more — all while growing my personal TikTok following to over 300K. I know how to play both sides of the social game, from the polished brand side to the relatable creator side.

Most recently, I led social media and marketing efforts at Paw Oasis Pet Resort, where I turned puppy playdates into performance-driven content that brought in real, consistent revenue.

Currently, I’m pouring my creative energy into building Soft Serve Socials. A social media agency that helps brands show up exactly how they want to be seen, grow the audience they’ve been dreaming of, and create content that feels as good as it looks.

If you’re searching for content that connects, campaigns that convert, and someone who truly gets the social world, I’ve got you. Click the button below if you want to reach out!